This post breaks from my usual geeky tech inspired blogs but its related to the direct marketing world, its short and sweet and worth the read!
JCPenny is adopting a pricing model like that of Walmart. My thoughts: JCPenny, despite the name, isn't a penny, nickle and dime retailer like Walmart, it is in the business of FASHION apparel. Walmart's everyday low pricing works for them because I have to shop for basic necessities everyday! I do not have to shop for fashionable items as often as I may need to purchase milk. Walmart's goods represent our ever day needs. A NEED to purchase in the fashion industry is created by a sense of URGENCY...that sense of urgency is created by deep discount sales not EVERYDAY low prices. Bad move JcPenny, bad move...
Thoughts?
- Candice M. Narvaez
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